The billboard (Mar 1898)

The Billboardi

MARCH.

PRODUCERS OF HIGH-CLASS POSTERS.

', There is naught that is banal about a Donaldson paster.

The text, decorative devices, color schemes, always abound

itt refreshing novelty and originality. They are dominant

and distinctive in the company of other posters; an attribute
- which in itself posseses much advertising value. There is

no other American firm whose product posseses this peculiar

■ -"-

quality tn the degree that obtains in a Donaldson poster.
-The Lithographic Art Journal.

PRODUCERS OF POSTERS THAT PAY.

If you want to advertise anything, anywhere,
at any tinier — use posters. Donaldson posters.
Write the Donaldson Litho. Company about

'0 it today. ... V, J : | *

■

NOTICE.— We have a new proposition to nuke to bill poste
and distributors. There is easy money in it for yon. If you are inl
Only one in a town. First come, first served. Write now. '

THE BILLBOARD

Vol. X., No. 3.

CINCINNATI, MARCH 1, 1898.

Charles Dickens and Billboards.

How would the world look without bill-

gine an answer to that question ? People
are so used to seeing billboards with more

formation easily absorbed, that they never
think but that such things always
o the 11
n discuss the question of ob-
taining publicity by the

Though this mode of
really ancient, it is old enough
judged by the experience of several gen-

,n before the
No- Popery Riots in 1780. When Charles
Dickens the famous novelist was a young
man, and, as a reporter, was trying his
hand at elaborate sketches for the London
Morning Chrcnidt, he wrote his serio-
comic account of his ride in the van of
the "King of the Bill-stickers". How
much of it is true, and how much of it is
the product ol Mr. Dickens' fertile

This description may be called Dickens,
esque, hut is it not true? Who has not
turned from posters frequently with a feel-
ing of disgust or repulsion, even when the brushes) was by
subject has not touched the secret of a which they called a
troubled conscience? And who has not things continued until
smiled iu voluntarily at other posters that "
have shown humor, or at least good na-

proclarnations and declarations, and which
were only a demy size, the manner of
posting the bills (as they did not use
of a piece of wood

"You could hardly pnt too little in a

Rood catch-lines for the eye to rest on,
Thns (he,, leave it alone, and there yon were f
time as the This advice has kept well. Itsm

ginatton 1

; but the bare facts

are easily certified. It also is the estimate
the novelist puts upon the power of the
poster. He begins his sketch with this

P '^ft P had an enemy whom I hated-

{ that sat heavy on his .

is by night and by day. I do
not mean that I would publish his secret
in red letters two feet high for all the
town to read. I would darkly refer to it.
It would be between him and me and the
posting bill. Say, for example, that at a

n the advertising principle. In all my
how up the line Secret A'eyi. Thus, if

on him from the parapets and peeping up
at him from the cellars. If he took a
dead wall in his walk, it would be alive
with reproaches. It he sought refuge in
an omnibus, the panels thereof would be-
took boat, in a wild endeavor to escape,
he would see the fatal words lurking un-
der the arches over the Thames. If he
walked the atreets with downcast eyes, he
would recoil from the very atones of the
pavement, nude eloquent by lampblack
lithograph. If he drove or rode, his way
wonld be blocked up by enormous vans,
each proclaiming the same words over
and over again, from its whole extent of
surface. Until, having gradually grown
thinner and paler, and having at last to-

JAMES M. D1SHON,

City Bill Potter of Terrc Haute, tod.

: on in Mr. Dickens' sketch he
.ps of the history of bill-sticking,
And them from the king. He
is Majesty to s

! as the I
engineer, beadle and bill-stick-
arishof St. Andrew's Hollorn,
en to post bills for him.

wages at that time being ten shillings per
day besides expenses."
His Majesty explained to the young

of bill-sticking
fought for
gs until Parliament was
to take a hand and regulate the

told all about the" mysteries of the sires of
the bills, and how "joints" <
' 'the place ofl "

ed poster is
to the eye and the t
to the king's description, "two or three
good catch-lines" (might be a
nowadays,) an a"
hing undeniably D

JU
New York.

SCRIPTURE ON B ILLBOARDS.

Novel Scheme to Revive Public Interest in

The society hi
kegon, but almost its first work w

to stretch a

Within a short time the work win be
carried to Chicago and Detroit. Flourish-
ing societies already exist in Kalamazoo.
Lake City, Muskegon, Traverse City, Bea-
ton Harbor, St Joseph and Niles.

The originator of the scheme is A. E.
Standen. No. 13s Dearborn avenue, Chi-
cago, a traveling salesman and an Eng-
lishman by birth. Mr. Standen says:

"Early in January. 1896, while folio'
ing my business, 1 Wf s— -

and the &

good system to sanctify to the Lord's
v. ark. Whenever I looked at a bare wall
the words, 'Go and do it,' would fol.'ow
me. I could not banish them. j
"While at SanltSte. aiaiie I decided to
issue a circular letter to

. obtain from them sr

The.

E. Standen. Chicago, 111. j recording — .
retary, L. K. Super. Muskegon; assistant
secretary, Stephen Spauldiug, Muskegon-

H. Stafford. Muskegon'
Among the trustees are R R. Hoobler,
Bay City; E. H. Stafford, Muskegm; the
o— . A. Haddeo, Muskegon; Miss Jennie

MacCarthy, the Rev
the Rev. J. J. Van Za
Rev. A. Newton, Mrs. S. A. Howey and
Mrs. George W Woods, Lake Cit/; the
Rev. J. C. Honigh and Mrs. L. Grosen-

plated operations
grain of salt, but tha organization is bona
fide and well perfected at that.

As a plan to drive ballet skirts off the

THE BILLBOARD

ON THE ROCKS.

"THE BILL POSTER" Hard
Aground, and " DISPLAY
ADVERTISING'- Sendiog
Up Signals of Distress.

In spite of all the tnagnificen. support

the official organ and Stahlbrodt's book
are liable to go the way of all things con-
ceived in spite and launched in vindic-

Scveral members are already framing
resolutions to this effect The following
has been submitted, viz.;

■Raolvtd, No bill poster nor officer in
a bill posting company shall be eligible

The objection to the measure is that it
would shut out all the hustling bill post-
ers of the organization. Under the present
: encouraged

worst off. Its losses a_
at from fcco to (85b. It is probable that
the exact figuresare not known. It hardly
seems possible' that it could have lost a
hundred an issue;
' file Bill Foster's report as it reaches us

range between (700 and (1,500- There is
only one figure that our informants seem
to agree upou, and that is the amount of
its indebtedness. This is generally con-
ceded-to he (1,400. T
As an offset against this, Campbell

place the assets at (1,500, #1,800, (2,-100,
and one enthusiast at $4,800..

It is probable that if wound up soon

We get it ou fairly good authority, how-
ever, that the A_ B, P- is tired of the pos-
ter of (500 a year is deemed too high a
price, and it is bent on letting go.

In this extremity the friends of the two

tulion and by-laws of Hie A. B. P., which
provides that a member 6F the national
organization must be a member of his
stale organization first The Pacific Coast
Association has accepted an opposition
linn at Los Angeles. Take also the firm
of Siebe, Green & Dimply at Oakland,
Cal. They, too, were members of Hie A.
B. P. Yet the Pacific Coast
both

if Chlcico. »«. hero

-'ri«lion M «*lh Mr. H. 6." wVfnbirr.'or' 7\

" rsrv "'

projected on novel V

growing stronger every
nay, and we have no doubt that the two
gentlemen who oppose it from purely sel-
fish motives will receive a pointed rebuke
at the proper time.

Much sympathy is expressed for Gil lam
and Shanghnessy. The prevailing opinion
is that they have been jobbed, and mem
hers everywhere, as in the case of (am W.
Hoke, are supporting them simply to show
disapproval of the Executive Co mmi ttee's

e on the 1st and the other
on the 15th of the month.

The stock, of
bled np eagerly long ere this, which
a litUe strange. If the association
not support one paper it is not altogether
apparent how a few members of the

x of the way in which the
1 things up
on the Pacific Coast, we would
the fact that The Witshire Bill Posting
Co., of Los Angeles, are members of the

THE BILLBOARD

HOW TO BUILD BILLBOARDS-

- 3 year ago I wrote an
article on the above subject, which I
thought at the time to be rather good, and
which T wax going to send to Billboard.

on this subject.

Why 10 feet high? Bee
one-fourth the posters yon handle will tun
nearer 10 feet in height than 9 Ji feet, and

r especially a South-
.1 1 fell ; the article went to the
id took the prize Still I am
ff. While the Toronto Bill Poster
a — or was— a very good publication, its
11 in the United ~
«y "nit") And
appealed I have wished it had been put
before the men in wl

Why 6-inch lumber, rather than 8 or 10
or 12-inch? Because narrow lumber will
not shrink out of socket and leave cracks,
as wider lumber invariably will do. A
crack in your lumber means a crack in

IN GERMANY.
& p, t ,;,„«.Ciy BUI I

ol Munich, Hre » VaW,lc

cousins. It is found in the illustration
below. No cities in the world a
exacting in the matter of a
the German. Munich in particular
painfully so.

The idea itself 1* not u,

of my clients was washed off by the first
rain from some billboards, whileoa others
it would, under the s

The best height is ten feet, built one

The best length, all the space you can
get (No chance for an argument there.)

The best lumber, 10- foot 5-inch tbngue-
and-gruove flooring, best quality, ktln-

11 feet high,
■ feet in the ground.
The best capping, 3x4, with an inch
groove, half inch deep, a inches overlap-
ping the front of the board.

and finally bringing it all to the ground.

Another reason: If built horizontally
the rain from behind gets into the joints
and causes a great deal of shrinking and
swelling and frequently a bellying of the

arise the rain does not
stay in the cracks, but runs to the £roun il.

The firit cost will run possibly ten per
cent more than the first cost of the rough.

That is way the article read in
ber, '96- I do not claim any priority of
discovery; the method, or some portions
of it, is in use in several cities.

Mr. C C. Ames, of the Old Colony Bill
Costing Co., Providence, R. L, was in my
office the other day, and he tells me he
has been using this plan for several years,
and that nothing could induce hirn to
change to the old plan. He tells me that
he had some difficulty at first in getting
lumber ten feet long, twelve and sixteen
feet being the band the lumber dealers bad
to sell him. He finally induced one of the
dealers to get the ten-foot lengths, and"
has had no further trouble.

Mr. Ames says that there is another ad-
vantage I did not mention. When putting
up new paper it is easy to take an old shoe
knife and rip down beside live paper, and
strip the board,' without any danger of
pulling off any of the live paper. " Nearly
xould strip the boards

>illl>oards on
They have
ling down town

ont going to roofs and gables. They have

one. Sometimes they barbora patrol boa,
at other places a fire alarm box, but in
many instances their erection is sanctioned
by the city merely for designating the
intersecting streets.

They are beautiful though, and adver-
tisers fight for space .on them at 3 cents
per half si

for

effort v

with resthetic cranks.

qnently il

A Big <

Posters On a New Plan.

■ the si

upright, about 1 yi feet above the ground.
(See the plan that accompanies this.)

Set the posts not more than 8 feet apart,
use two or three 2x4 stringers, and set the

After all the blow and bluster
cutting down the billboards, the at
ties have wisely concluded to do n
and the newspapers are glad to 1

ence Crittenton home Feb. 17. She was
snugly wrapped in plenty of blankets and
placed in a basket. The only note with
the package was this - "Please notify us

iter was taken in,

through^fe Hilary SuL^""*

•■Yes, it's true, we will try the experi-
ment af carrying signs on our box cars,''
Slid a representative of the Santa Pe sys-
tem yesterday. "We decided to do it,
after considering the question for several
weeks. We regard it as a legitimate
method of increasing the revenue of the
road. Of course, we will not permit any
improper advertisements. We will not be
asked to do so, for the men who form the
advertising company are all of good stand-
ing, morally as well as financially. I can-
n we will begin carrying

Wheal

tf to the idea remains to be ■
road will never carry advert
patent medicines,
infants' food on its box cars," declared an
official of another big Western railroad
system yesterday. "A boa car isn't a
thing of beauty under present circum-
stances, but t don't think as an animated
billboard it would look any better. The
idea is all right for those who like it. but
we don't We'll try to make our car,
profitable in the way for which they were
designed.

The man who made the contract with
the Santa Fe is W. C. Ford. He is an
Eastern man, and is traveling about the
country working up the idea. One of the
Rockfellers is said to be back of the com-
pany, and to have deposited a certified
check in a New York jha

Chauncy H. Crosbie, of Chicago, vice
president and general manager of the
United States Express Company, who is
said 10 be one of the interested parties, is
in New York, ai "
lations to th

The career of the new company will be
watched with interest by bill posters gen-
erally.

SAVANNAH.

BOX CAR BILLBOARDS.

The advent of Bernard & Anderson
has stirred this burg up. Dave Weiss;
Mat Royal and F. M. Hamilton have
shaken off their lethargy and gotten down
to work. Bernard fit Anderson, the new
firm, have made wonderful progress in the
short time they have been at work. Joe.

A company with all kinds of capital tie-
hind it has been formed for the purpose of
displaying all kinds of advertisements on
the freight cars of all the railroads in the
country.

So far but one railroad has accepted the
new scheme for increasing its revenue,
and at the same time educating the folk
along ils right of way. That road is the
" !ka and Santa Fe. It lias
red intoacondiu'onal contract, where-
in its 8,000 box cars will be displayed

Amherst, Mass., is a town of 5,000 or
6,000 population. Mr. Averill, the man-
ager of the opera honae, who has done
some commercial bill posting, says that he
doesn't care to bother with any more com-
mercial work. This is a good n

THE BILLBOARD

In the first place, inexperienced people
are hired — trays or anybody who will work
cheap. They are entrusted with valuable
circular* and pamphlets that coat a greit
.leal of 1

ever. All we ask of any one of our men
to distribute is an average of from 6ao to
800 per day. There are firms in this coun-
try who understand distributing thorough-
built up enormous business
rough

e for
11.] thci

ask the dis-

iat some firms try to
v.;t down the price of distributing and
really offers priceless than what the work
ran be done for honestly. The advertisers
do not figure how well or honestly a front-
door, house-to-house distribution can be
marie, but how cheap he can get it for,
and therefore actually hold out induce-
ments to have their distributing matter
thrown away, burnt up, put in sewers,
and in fact, sometimes not put out at all.

as the Dr. Miles Medical Co., of Elkhart,
Ind; Wells, Richardson Co., of Burling-
ton, VL; C L Hood & Co., of Lowell,
Mass.; Dr. Chase Co., of Philadelphia,
and a great many others whom 1 could
mention: They are always willing to pay
a fair and just price, and do not want any
advertising distributed at $1 or (1.25 per
thousand, because they know it cannot be
done honestly for that price. The 1

of the shrewdest advertisers

THE FOSTER PRINTING CCS

The Feister Printing Co., of Philadel-
phia, Pa., large edition printers, have at
the expenditure of considerable time and
money compiled a list of reliable distrib
utors throughout the United States, and
have published same in the form of a hun-
dred page volume, size 5x7.

The list contains the names and ad-
dresses in about S30 towns (all over 5,000)
in 482 counties of 48 states and territories.
It is alphabetically indexed and arranged

o do the work for a lower figure. They

them. They continue to pay $1.00, and it
is worthy of note that they continue to get
the very best service to be had. It pays
them to pay $1.00, and it would pay others

It gives the

It gives the population of the
It gives the name of the county.
It gives the population of the county.
It gives the name and address of the
distributor. .

It gives the names of the railroads.
It gives

in bouse* or places where only <
be placed But old advertising firms who
hare been distributing, and have it don:
by legitimate distributors, who make a
specialty or that business, know better.

you Can always rely upon the experienced
distributor to put out your advertising
matter honestly where you pay the dis-
tributor a fair price for his work. Very
often firms offer the distributor Ji.
and 50D.etiD.es gb as high as «t. S o per
thousand to have a good front-door, house-

cities distributing can be done for $ 1.50
per thousand, bat there
margin in.it- The price for distributing
should be never under fi per 1

er put out. It stands to
m that no one will work for nothing.
A great many advertisers Can lay it to
themselves for not having their matter
'properly distributed when they do not al-
low a satisfactory price for same.

Distributing, like other lines of busi-
ness, has made great progress, and in a
great many dties is strictly up to date.

should be take
ing of the pamphlets or circulars that are
to be distributed. No matter how well a
circular or pamphlet may be printed, if it
be improperly worded, it cannot bring
good returns. Among the progressive
advertiser* of this country, s great deal of
baae and money are put into the wording
ami printing of their pamphlet*, and I
W.Uy say to the advertisers who do dis-
trihutinj as ■ method of bringing their
■Mia. before the public, there is n> better
' ering the price. It is an

they know that there is a
tribntor in that town or city. There is
now an Association thoroughly established
called the In

Distributors, which really vouches for its
members. If advertising matter entrusted

and properly di

ample recourse, that is, he car. fall
the distributor

matter or improperly distributed it, the ad-
vertiser will receive back the amount of
money he paid the distributor. The Miles
Co. made complaint to the secretary of the

claim, to the Dr. Miles Medical Co., and
the latter seeing that the association at
large was good at heart and meant to do
their work right, endorsed said draft and
returned it to the secretary. Therefore it
behooves all advertisers to patronize a
legitimate distributor just as they would

patronize them by buying their goods so
advertised. JaS.

persistently sought ti
tising of the I. A. of p. Secretary Stein-
brenner has been cajoled, implored and
" threatened," but to no effect; He refused

would not bring

This is only an attempt to get even-
rival association. All of the real distrib-
utors in the country are members of the
I. A. of D. If s

and outcasts.

tXttri twang Ru-

st', the dates of the

tion for Tuesday. Wednesday. Thursday

and Friday. July 19, 10, ir and 23, and. ^matter,- -..va^ntraiv.
chosen Chicago as the place of' meeting.- / - V "'^AIABN B.

The vote was as follows, vizi":—-.- - - '"- . ;. \- "~

Geo. W. Vansyck!e^oluinbus, "o. I^A. ^t..*! Denver, Colo.

W. E. Patlon— Chicago, -111.** i ■

P. M. Groves-^Cliicago, HL i

1 of the 1/ A, of D.,

liud:

■ neatly received letters from adver-
«™ who want to distribute this section
! '..ntry, and offer J1.15 and J1.50 per

1 been turned down. It ia impossible and go to work to make it a

Douglas^Buffalb,: It. W

\V. H, Case' — ■Chicago, III.' ■ • - - _ ■

President Reid— Cincinnati. O. ... The Lydia Hnkham Co,, of

W. H. Sleinbreuner— Chicago, III. " ■■; Mass.. pay distributors Ja.oo per 1,000

Now let everybody pull off their coats all of their work. They never try to

iates, and they look: a

i on all

THE BILLBOARD

A KNOCKER KNOCKED.

> Geo. W. Riley, of Hamilton, O., repre-
sents the I. A. ofD. at that point, and re-
cently distributed the Dr. Bnrkhart saili-

ng Formed with ix^ooo |
, work And develop tfc
lithographic a

A WHALE.
Tb.e Largest Sign in America.

The reason I know these are correct
that we had to bring suit to collect Ihr
money, and the letters were measured liv
order of the court."

If any of our readers know of a brvcr
sum than this one we would be glad -.„
■rof it, and so also, no doubt,
. Reagan, whose address is 438 S. Firs!
:et, Salt Lake City.

Plato, of Pbiladelphia, sent

eeuted by a former foreman of his, Mr.
Wm. Reagan, stating that the latter had
' " belief that it was the largest

WHAT !

Sherer, Scott and BresJauer
have Combined ?
Yep, we Gu«s It's Rif-lit.

foundation for
and that tie work left little if
to be desired.

ported to Dr. Bnrkhart, and the doctor
"is entirely satisfied that
rouudless and inspired

affirmative. He ft

The Druikiey Celery Co. , of Kalamaiob,
Mich., are distributing about the warmest
folder (hat e.ver came down the pike. It
advertises "Dunkley's Kalatnaioo .Celery

the remedy is a most remarkable
preparation. Wer have not tried it We
have only, read the folder, and it alone
would throw a corpse.; into a, profuse per-

fr^- ., .. ';- :"■ ,

g Department of the

ol ^TiDforthcny/'foi

ANSWERS TO CORRESPONDENTS.

dJstrihnlor ™bo slund- well in th* •U.imation of
woxlhyof y<£r cooperation, and that is the

"The sign is about 800 feet above the
wagon road. (I took photo from same).
The rock on which the word 'Colorado' is
painted measures 140 feet long by aoo
feet high. The other rock is about 350
feet long by loo feet high at its highest
point, tapering to a level with the hill,
which is 1,600 feet high.

"The actual height of each letter is 50
feet, and they ate 30 feet wide. The rea-
son of this ill proportion is on account of
the backward slope of the rocks.

"The cross bars of each tetter are 10
feet thick. There is 15 feet of black above
and below each line, making a total height
of 80 feet by 375 feet long.

"We consumed 50 pounds oF lamp black
mixed with 40 gallons or coal oil and 30
gallons of boiled oil. For white we used
9 bushels of lime and 700 gallons of water
taken from the Salt Lake, and the salt
the rocks after it had dried.

to put on both
allying color to
us, about sin trips a day, carrying from 3

Just as we go to press with this, (he last
form (February 16, 5:300. m.), a minor

and L.N. Scott, or St. Paul,

We are unable to confirm the mrnor, but
comes from a source which we esteem
reliable in every respect, and if the Cruis
have not actually amalgamated we have
believe that Ibey have at

Bill Posting Association and Breslauer and
Scolt are both members of the A. B. P.

This does away with the hottest opposi-
tion fight that has happened in the North-
many years.

The

«go. 10 Hintr, Ilia. They am »ir'»nn«
■ iKwkIM ■howlng the advantages of lliln

Interior IWlSff"gflB»l. lp T

milled to any one drilling Informal! on ST

"As we had no falls Mint were 100 feet
long, we openedacofoottoitsfull length,
then we tied an 80 foot fall to the end of
it, and used it to g

"I had one helper, and he and 1 1
Sjfdays indoingit.

"The sign can be 1
Beach, 3)4 miles away,

ui ii. H^iu,, lo oncercd 0. E.

rankegan, who realgned. ^
tr^Telng" tbil^naw'^ntr^^Tal.'tr, It*
Chicago m.riiet The gaTiijUajaa
Drl.tlon I. placed By tho R. J. Cunning

MM be eiperlrt from a mw pro-

nto thstMr^MiSron^U'"™^^^

SEriTiaddo non'est^f&hf! at =

SSXSSgEZSSS&'Z^ ....

: Hog scheme. m &<Slr«l'tU. -Wei. Li cheap

AeV. Co, Kansas

THE BILLBOARD

9

■ .lit.

liy ;

of t

largely in the matter of proportions :

Amber: Yellow lake tinged with white.
(I) Carmine tinged with yellow.
Ashes of Roses: Pink tinged with black.
Bismarck Brown: Burnt umber, Dutch
pink, lake. (2) Burnt Sienna, yellow and
lake tinged with burnt umber.

Bismarck Color: I CM, Ijest bronze, %
or., carmine or less of crimson lake; tinged

i.lc of iron, becomes yellow liy oxidation
in the air after it is applied am] .lry. The
more green vitriol is added to the lime
milk Ihe darker, of course, the color.
Tkil paint is said lo adhere wry firmly to
any surface, and can not lw washed off.

one mixed with lime and ochre, and is
cheaper llian the latter. It makes an ad-
mirable background for large letters in
black or purple.

To prepare the zinc: Dissolve in 64 parts
uf water 1 part each of chloride of copper,
nitrite of copper and sal ammoniac; then
mid 1 part of commercial hydrochloric
acid. Brush the zinc over with this mix-
ture, which gives a deep black. Leave it
to dry for twenty-row (lours, when any
oil or color will firmly adhere to it, and

Have you ever had trouble in getting
the gold on the glass uniformly? Does it
ever come up dull and dead > If so. a few
liints may prove profitable. The greatest
precaution is neccssarv to have the glass
alisolutely clean on the side the gold is to
1* applied. This is accomplished bv
slowly boiling the water to be used for
cleansing, which is applied by means of a
fine linen rag, when name has cooled
down. . Ai a further precaution, prior to
using the water, straining is frequently
resortcil to. In laying on the size, in the
first place a flat camel hair tool should be
used. The size should be cause.) to flow-
on, and drained subsequently, when the
gold be applied. The completing opera-
tion consists in gently rubbing or polish-
ing the gold with n ball of the finest cot-
ion wool when thoroughly dry. If de-
sired, another coating of gold may then
be applied, the ground being then" ready

great deal of trouble'; and' lots of u
Ufntjr from one day to another.

Buff, deep: White, yellow- ochre, red.
Light, while, yellow ochre.

Burgundy! Asphaltum with any bright

of yellow and red. (2) White, raw sien-

French Gray: White, blue, vermilion.
(2) White, black, red.

Gold: White, vellow, red, raw umber,
toned with blue or black, (i) White,
yellow, burnt sienna. (3) Stone ochre,
red. (4) White, yellow, green, burnt si-
enna, (s) White, yellow, toned with red
and blue.

Gray: White, tinted with black. (2)
While, black, purple.

Green; Blue, yellow. Duck's Egg -
While, ultramarine, chrome green. In-
vhi ble~ Lamp black and chrome green or
chrome yellow. Bottles — Ground color,
chrome green.'Iamp black; glaze, yellow
lake or Prussian blue. More subdued col-
or, glaze or wash with yellow lake tinged
with royal green. Bronze — Permanent
green, lamp black, chrome yellow, raw
umber. Pea -White, milori green. Qua-
ker— Chrome yellow, blue, tinted with
verniilion and black. %v i'.lui' red,
black; or blue, burnt umber. Tea— Raw

Olive: Green and purple or bine, I red
1 yellow. <i) 8 vellow, 2 blue 1 black,
tinted with vermilion. (3) Green and
umber or green and yellow. (4) Umber,
yellow, black. Brown — 1 lemon yellow,
3 burnt nmber. Drab — Silver white,
Dutch pink, lemon chrome.

Orange: Red, yellow or white, Dutch
pint, lake.

Peach Blossom: White and orpiment
or king's yellow.

Fearl— White, vermilion, blue tedon
with black.

bine, 1 red.

Portland Stone - 2 raw amber, 2 yellow
ochre, while.

Primrose Vellow— Add a little white to
lemon yellow or king's yellow (orpiment).

Purple— Red, blue ; or 3 white, 4 car-'
mine, 2 bine.

Rose— 3 white, 1 carmine.

Russet — Orange, purple ; or 2 red, I

ions for mixing some ;nr-
"*MW color or abode. No rigid formula
may |« glvw, owing to the different
"ink™ of colors, but we submit the fol-
lowing as the nearest approach to n list of
''''■pes Unit it is possible lo make.

"What do yon Mix your colors with>"
was asked of the great artist, Josun Key.

"With brains," be tersely replied.
And so in the following formulae, the
'«*r will have to use liia own discretion

Citron; Orange
I red, ] blue.

Claret: English purpli
with carmine. (2) Carmin.

raw sienna; to sul>due glare, tinge with
blue, green or black.

Copper: Red, yellow, black.

Cream: White, yellow, tinged with
red and raw umber.

Dove: 4 white, 2 verniilion, I blue, I
chrome yellow.

Fawn: White, burnt sienna. (2) White,
ochre, vermilion.

Flesh; White tinged with equal parts

_ white, 4 ct
Lime Stone: 4 white, 3 yellow ochre,
1 block and red.

London Smoke: Burnt umber, yellow,
white, red. (2) Vandyke brown, burnt

umber. (2) Carmine or crimson lake,
burnt umber. (3) Burnt sienna. Van-
dyke brown, lake.

Normal Gray: White, black, purple.
Oak : 8 white, 1 yellow ochre, tinted
with raw umber.

) Vellow, sienna, red.

* rhite,

^yelloi

Straw — White, chrome yellow, burnt
umber, [a) White, yellowochre, verroil-

Tau— S bumt sienna, 2 yellow, 1 raw
umber. (2) White, burnt umber, yellow,
saarlct lake. (3) Orange chrome, Tuscan

Turkey Red— Vermilion, black.
Umber— White, yellow, red, black.

3 white. 2 "--

THE BILLBOARD

The Billboard.

font, rait of ten etnu per a^le line; (

Brrume'l. ij Avtmwi dtl Ofmu Tki HaJt

KewtfU* Ha rksmM w^Jthj <£« fruteffiei cr
iTtrtEl monty srdty, er TrrilHrtd Mr Bdjritltd

very apt to delude themselves about the
influence of the press. It is, to a very
great extent, a fiction that the newspapers
have any considerable influence, in a real
and fundamental sense. The truth is,
is limited.

generally

fentnee and hostility of the public.
Elections ate scarcely influenced at all by

THE INTERNATIONAL
BILL POSTING ASSOCIATION

ittec Met in Chi-

Feb. 10— Geo. J. Snerer,

invest in Youde's Limited was due to the
attempt to unite poster printing and bill
posting. Yodur took in the big printing
firm of David Allen & Sous, of Belfast,

are cheap, often cheaper than the white
paper on which they are printed.

Years ago the press did possess infl u-

Pursuant to call the Executive Commit-
tee of the international Bill Posting Asso-
ciation met in Chicago Feb. 10, and elect-
ed Geo. J. Sherer secretary, to succeed C.
E. Bill J. resigned. Many measures and
means were discussed for strengthening
the organization. There
Geo. J. Sherer, Geo. F. Uhlrnan, J. E.
Williams, C. E. Will J. W. J. Horn, H.
Bland, C B. Woodworth and P. F.

jer is not to be considered for a
moment. TUB Billboard is the original
bill posters' paper, and the A. B. P. is the

The knocker, like the poor, we have
always with us. He is an unclean beast,

offered by the newly resuscitated I_ B. P.
A'. The Billboard will not be the .of-
ficial organ of any bill posters' associa-

distributing has. This is

one of the mat-

;er must engage

the attention of the Int

elation of Distributors.

All the dispar-

—r- ' — — »~i '

lititors, are as nothing Co

flood of knocking letter

distributors themselves.

Nothing on

earth will shake the com

idence of a new

l the efficacy of house-to-

The Billboard is the organ'oT the

poster is too humble or unimportant for
rut to protect, and none so high in station

; of the XA. of li. ought to take the ini-
tiative in reforming the practice, and start
in by desisting themselves. All poor
work' should be reported as regularly
as ' ever, but reported

a of the

1S9S, at Chi-
cago, do hereby assert with pleasure its
conunendatioa of Tub Billboard as a
faithful, able and impartial exponent of
the intricacies of billboard advertising,
and recognize in it an able advocate of the
open association, all of which the Inter-
national Bill 'Posting Association is in
hearty accord with" and' express their ap-
preciation of The Billboard in its deter-
mined: ieal'to aid such organizations, and
it snail be incumbent upon

should "on ng it to the ' atl
This p

dsm at our bands. The Billboard is
the friend and champion of the craft at
Luge, and holds "Sret place in their es-
teem and regard. It is not an official
organ, and it never will be; but, never.
theless,it is, as we said before, the ac-
m of the

bill poster*
of the "title. It was not created by a par
eel of officers clothed in a little brief and
ill-fitting authority. On the contrary, it
ia the reward of years of fealty and ae-

TrrERE is a well defined movement on
foot in the I. A. of D. looking toward the
establishment of an official schedule of
prices! There is, likewise, determined
opposition titer* to. As the matter will
undoubtedly be taken up at the next gen-
eral mce ting, it is meet that in the mean-
time it be 'agitated. Without ^prejudice

further the progress of Tub Billboard.

feeioe and Green telegraphed greeting,
and applied for membership for the entire

assured the committee they were with
them to stay, and would take an active
part in the work of the association in the
f irtnre. '

The committee, after passing a vote of
thanks to the retiring secretary, adjourned
to meet again at" the call of the |

At the next meeting the date and
of the next cbnveut'on of the organ iz

1*

WHO IS HE?

The Most Popular Bill Porter in
in

Tripl

r^.Ulu^Srle

Write the name of your c
( nothing else) on the coupon below, and
mail it to The Billboard Publishing
Co., Cincinnati, O. Each coupon will be
counted as one vote for the bill poster
whose name it bears. All March cou-
voted before March ij. This
rati ye, It is necessary to

them in a lump at the last moment.

3 MARCH COUPON StZZS

Ij as. or uwUl net be cain,ea.

» TW_ upo^.rBmr^ierloA-er..

HOW THEY STAND.
The votes received by the various coi
testanls up to date is as follows :

Geo. H. Siebe 95

liiac Monk 94

Geo. M. Leonard 17

H. W. Walker 1;

Jas. F. O'BleUa. 20

R. C Campbell 19

I. Ballard Carroll 18

P. F. Schaefer 11

Geo. Castner 11

Edw. A. Stahlbrodt 10

Chas. Vogel. |

E. C. Donnelly 7

Frank Fitzgerald. 7 •

Albert Weber. 7

J. I. Flynn 6

P. P. Oliver 5

L. H. Ramsay 3

W.B. Lowden a

John G.Reese ■

We must again direct attention to tl
fact that Mr. fam W. Hoke is not - bi
poster. All the votes cart for him ere li

Patnm^unabte to secure it Will
notify us, giving place and date.

THE BILLBOARD

15

JNO. HeCRIITH, ".ISSSith

ACCOUNTICS.

awsaesaSBSa

3U5f — -

Am Yov One Or Then? "WlWlWMI^^

; Tickets

For Coupon] '
StrTp . '.

WRITe C. F. ANSELL,
1TO MADISON, CHICAGO.

Mrs. M. E. I

Bill Poster

And DISTRIBUTOR.
114 ATH ST.

TROY, N. Y.

ARE YOU INTERESTED IN ADVERTISING?

THE BILLBOARD gS

FREE of CHARGE

which contimptitH adftrtlslng In the mar futon with

A YEAR'S SUBSCRIPTION TO ANY POPULAR MAGAZINE!

T-r ew w»*~ Cp© N RECEIPT ©F A YEAR'S SUBSCRIPTION T© THE BILLBOARD

WOULD YOU LIKE IT?
WOULD YOU HAVE IT?
. . YOU CAN GET IT

*■ wilt PfMHt any MvtrHsar or any Firm

( Magazine selected Free in additon to the year's subscription to

EXAMPLE :— You desire to obtain Frank Leslie's Popular Monthly For one year; the publisher's price of that magazine is $3.00 per year; you send
— jblishere of Frank Leslie's) and we will have sent direct to you, for one year, the magazine you select, and will, in
without additional cast to yon. for one year to the same address, or any other address you may order.

add-on*. Mini 1

Tfca tollowlng Im ■ list of a few standard Ma.

> price Tor yearly subscription

(3-00 Munsey's

2.50 National Magazii

or Weekly ... 4.00

North American Review. -
Scicn ti G c Aram can .'

1 raahe all Orders Payable to

THE BILLBOARD PUBLISHING 6©..

CINCINNATI. ©.

purpose of still further in.
in the hands of your local

are bar'ei in this offer, which is mad
. >u think it would benefit yon to have '
and accept their subscription and forward it to ■

The Buitcnck PnbllaMac c<

3 H i?6i T, i' r """ b s fy rL f'

""fa" U i» thr Cteil Q

GEO. H. LENNOX

JUST SUPPOSE

line that
would make you from three to
five dollars a day. would you

AS A MATTER OF FACT

There is such a machine. It
makes more paste from less flour

J. H. DAY & CO.

STERETTI^f

^ aahidh9 at tout

printed antler of buamns

rfc andV^UcBeQ o'tenrfs direct, il BO de-

i rtoEm aottWi S"wn Sept

pre* Ptollelt 1 J Frailer trent

i tresSfe;. SHKssi: | i£&wiiss.w*a,tjw sss^i^^^saiK.

t moment after they ,.r t claimed, iiud to * -■) anti A, ;- ... , ... :i i t Bj!.e i'Laius \ P:i-w).l, !ti «V ol Maine.

« 98 l-ftlltJ). I ! ggfSSifl5 B^s^SEs

j Tlii5li«i>rfiiiK(lHoiJ corrected month- « Barnstable Barnstable county fur Ana: 30 to ffllTl?*r!T * P '" ' * , cullumt and Doit-. IM|l|im*° SSnaj

THE BILLBOARD '

KASSACHC8ETT8. PENNSYLVANIA. THE SCHEDULE OF PREMIUMS

/«r Sept 1910 a J err-

HHODE ISLAND. 6,-! r'™ "^"117 1^1^

T*h annual Khodr l-lond State (.it " *' ™ lor c ""' "" h

B ^K™'" FlyinoulJ. connly fair Sent 14- ''^tSMftSTtBrlS Sorter t™.* Salter W W. S. ROGEHS, S«C> ■

^•^fflWa— * """TOUTH OABOIINA. — TOPSHAM, ME.

Ciiramliigtop Hillside septzjandi
Enneld union agr society Olio a

mMd , °^°dV]fu ; couVt>'"sept'Lnnd~a" "Ruttan-fprei ' \r w StallM*" Rob Koy J .ec- J 1 ™, P.'""' -irr.ngen.eol. It it urofosecy '.ll,,V-
— "ingiam^ Sept ^"i^ i; . i6 I JHjlll East ^TenneBee Mr J»» ^ Jj . g j^^^J ff^ ' SSw mB

^•SWSSS? BtSfflSS Bo,Be «»«««ing "gene.!

I. E5TES. MANAGER.

"—«•«-«—_. ' Valley Springs; Ark.

gj^ ^^jg > S i ™|l^fj ^^™'*' . k-tttebori, w^^S^'^ri&it.d*, a POSTERS and DISTRIBUTORS . : . .
innebneo county a^soeJey- Ana Mf« n^ontb ' ^pSS *iept 39 to ^^^S^M^^^l ^r'' Se^^il ^v"!?

3flh^JS^r~ — r^,..;, .*«asJ ssa « a! the arena

INDIANA MICHIGAN. Mfl«ut« Sta.efai, -.epfsto*.

Eok-iU aeoto w «ociet, sent t SlSS^fe BntStolsr ^sc.pt° !° 6 Dwi hi CANADA.

j,^|^ t ^'5^™ P '^ r ' n ™"h 'iticai- Re^S^^^Hw A Er^ti' 5bC * S n a '™ treis ° ThaTA b,^o°™ " lt,m " 11 rf J|j^™ f People one unmui-

S * m °' ! ^ 1ITlS tt ™ W S treas TRWelinscc _3tr*r«£ i£ of Conditions the End and Aim— Mhk

Inntmuapolu state Ur sent to ij MINNESOTA. i°i a to :o c™, MiphhS Qui purpose of THE ARENA.

"E.CiSsfes Send in Your "»«-»—«"•—-

■

IOWA.

*g*^.y^-. r.i ^rr"' ^ MISSOURI.

Fair Dates. so good ads f

FOB $100.

gSHiFf**' "« "STtBSSWSJSrV™ Expositions. w.r-JS'SS'^lS'^S;

liaaloin.* staloiair MtSn St Louis Slate lair Oct . toB Wemr lieno .isal in vour town

"ip^Ssp'SsJSf** °^^^^SaBtes. •f&^S^^S^SSgt °"«>«0"w~ ouiviM

"^SS r?S. f nd C t™ HEW JERSEY. su™m. a^n.

BUREAU.

Fiffe±^«fi£iB i s' '"^aS S!, '"' S=;!Si * SS Horse SHOWS. "°~ ~~r. Mississippi.

HEZEKIAH PLEMNV, Olitrlbriar.

'*^'^l£SS£^S'rV'rJSi NEW MBXCCO.

SMMt Anacri<nr™nt T fitir MM Anpjolo HEWTOBK. W«Mnpo^ Sc" C H™ rfio. April H E field ^t|«tB ISK |g3 SlrV&lfxSll^Al^llflim

Jjaj-M.^..™,.,, Alban. Albany cou.it fait s«n l^.'S.lK'.'Stl"" JT

' t^al^ Jtntr^™nt. A.rantl Mtn nsan ^^uaTcaiai^'Saa^Kbcrt ? ' "

^Higainspta^ SSa Alaa^udatttuaa^Ilatid B B p°* St l i 1 s 4 ^ ru ^ n ! ^' B ™ kfitld f-it

Htalng E-togfait no Soot ; to to Ctnwil Chatham

liama ptts Kccd Sy J G Collins treaa SH ADatdn,

GaSt^TsnothKaotncay fair pound assn W Hamhn^ Erin coa"t« aatiaaan Sno.js.0t7 ,..'9-?, ^^A.^.^^'|"|T "", We Are Again!

Hartford OWo connty frtr Sept *> toOct I T "J™ ,'f™'*';' «n sri ton mittv Wewnaockel R I H I Rennet club Kuit . _

Ann; 15 to Sept t Cen'l
trooklyo pre?i w Judwn
aae Jim B Doehairl.y A«

"" ? EUREKA PASTE

Poultry snows. rsntr-. ..si„». »„ mi,,,.. n„ ta

anica' ^n*

NORTH CABOLIHA. Ti L ^" n ;=, , Va<il .

,..i,i. : ^slirSr^:; Sslll^i ^HTONB.LiS

tt?b>^>>!SAi>f«ae Rio.-«i ™<f.. U i,i, on.,,!.,, - Kg! ItSi^^'rSSW'rSi' , — «»I.Ai. TAUNTON, MASS.

^w*«* "S i^tSft^.*.-- SEvm-aSSS-s;- HOWLMD SS?S£gi&,

THE BILLBOARD

' eonuencTonsT 4

km, gcMratw. at.

...THE RELIABLE. -^o
Bill Posters and Distributors'
— Directory —

A neat and handsome boot, 3ji by 6
inches, elegantly printed and bound in
leatherette covers.

This directory is intended as a handy
reference book for advertisers who em-

BILL POSTER

uupur our. without extmmgance oh wash.

Great Western Printing Co.,

511-513 Market St,
liriwi. St. laaH, Mo.

THE MANHATTAN
PRESS-CLIPPING BUREAU.

NEW YORK.

ARTHUR CASSOT. H

18

THE BILLBOARD

-Au-PbomiHEHT
Locations v-
TACINQ DroadWay
•VMdHigh Boards

(kiN0 3ia6'i&9!t>AvfeT
■"L" Roads and

^LLLEteEDAnDGW^TBOLLEDBvAVNSOIS. l^£Wl©irlli.

0. P. FI1RCHIL0 i CO.

BILL POSTERS AND DISTRIBUTORS
24 Eut IB H,

COVINSTON, KY.

ITHACA, MICH. Pop. 2,500.

JAS. DONALDSON.

UM»im»WE»T, D„

Trie lltinois Advertising Agency.

A. BICOLAI, Proprietor.

WHY, ILLINOIS.

ind Ijwan Connlirs,
ly exclusive tlmrtlmt-

Mien's Press Clipping Bureau

$1.00 B IDWTS YOU TO lEIBERSHIP HH $1.00

... IN THE . . .

International Bill Posting Association

Of the United Males and Canada.

P. P. SHARPER, President,
ALBERT WEBER,
W. S.

J. E. WILLIAMS, Third Viee-PredtJeat.

CHICAGO, IU_

CHAS. C. MAXWELL. Treasurer,

Thos. Calvert
Attorneys

YOUR PORTRAIT.

id Tbe Advertising World (price 75C.) and engrave
style herewith, and fumuh plate ready for any
nt from, all for Ji.is, Send photo, which
— ' & yon prefer,
other printed

be returned. Halftone, a&nfe size
itter. We iH»ke P thiii offer iostt

'erttsing. When jon read t( y
■h a large circulation. Address

The

197 But Blgbth St., ClndDnMl. O.

Til H. B, Wilbll Co., swstr.

CAMBRIDGE SPRUGS, (HI.

Population i,™ Meat Muled aod Tacked up
Cireulan. Sample*, tie. mailed and dlarjt«led
ar.A Wall llaap lnrjwitubfol *<l»rrtU*r«

L. A. DANIELS,
eiiv Bill Potnr aid Ditmtstor,

SANTA CRUZ, CAL.

POPULATION S.OOO.

CF.Bangasser&Co.

WILLS, onroo

United Press
w. News Bureau

a°'reu.lhe Pre*. clrtl*Df'co*!Vhe" Onlied' 1 ?™
cii 1 ^!* "" H 8 K °" itaa pm *

omcei*™ nowoccn W )n "!*"P"« 04 elatil large
^JHih a carefully tralaed force of prescient
And have an eichance li.t ibat Ihonxwhlr
covet^every section of the LTnltad Bute* and

fii r. n * , 0 rd n e°re^ru^! 0 n ;r rtlB ' ,ta, -'™ n
.a^EiS."""' Price aa »•

will acne on trial for two

week* with

THE BILLBOARD

CIT7 BILL POSTING CO.,

HURRY B. BUSSING, Hluglr.

NORWALK. CONN.

drop a nickel

.ss«S JM
"SS S«n$c

MEMPHIS, TENN.

VAN rJEUREN A CO..

THE ENTIRE HOUSEHOLD

Outing

tw/, Oi*Jr/. 0 t any <•[ the halilvimM
outdoor baaalveo, Ol-iimq will V«p
abraaat o!U» laadjea awn lat ha wotid over.

■rm_w»T»lw._-,ll Bad 11 feel rh ted with
nUrrIr,£ and at th« uni lima mtlnl lead-
In*, and can. with a cop T la band, anjoy a
veritable carnage at air, ear. riatl an-
familiar apota and can re»tve plcaianl
memorial of part holidaya aP—rtW

amtak* AtaS!..*. nnd.rawSK
in^m r d^"K5^l™K. *n tBocolISo «rDr!d-

il't^u^MTaHL

Bill Posters -Distributors

WAGONorCART

i can get a wagon built fay a Tillage blacksmith, and Jk
sal. too, yon could get a -addler to make you a pair of "l
^.JfcuTwhM ia the use when yon^oan^go taua firniwho *f

a better vehicle for hal? ihe^pVice^^will pay at*!.™*™ d

Bill Posters' Push Cart.

Great for small Inwni and abort rorrtet In dtlra. This style of cart enjoys (real fator
among the bill poster, of England, where it ia regarded u h [teal eonve nlcnce. a ad > 4

SgHf^SOEACH.
Bill Posters' Pony Gart.

ltaMmoapbrre °aai waVa^inMiand wl

Press Clippings.

Propoaed event*, fairs, convention!,
etc. Other line* of item* from the
Nanai 0 f Uiecountry. Sen.! for
parti tuf*nt.

N. E. Newspaper Bureau,

Infinite earlety. We have them with shifu and wtth imlea.
. la every atyle Imaflnalilc. Thii u nne we make In three

B^$100.0D. C— 130.00.

A— $90.00.

"JOHN H. MICHAEL.

■■■■hnhmr Bill Ntlin' (•■lata,
I 325, 227, 229 East 8th St, CINCINNATI, O.

Setter Bros. & Co.

Collins Center, N. Y.

Krdaea.tatl.sa. SB pi

Business

df The OH*, thaw.

. The omee of BO&IH28S la to be i a ererr oflii
Monthly, ti ■ year. SUe, fa 10.

BUSINESS PUBLISHING CO .

J AS. S. C LAX TON & CO.

Southern Press
Clipping Bureau,
Atlanta, Ga.

Newspaper Press Clippings for
Trade Papers, Manufacturers and
Advertisers. Also list of names
for circularizing.

Rt 1HPV Vnu E - E^t** A. Tritrr,
"■'I Station T, Boston, Mm,

PROFITABLE ADVERTfSIHQ I

Adverti.se.', Trade Journal Fully Unit-.

JUNCTION CITY, KAS, Pop.!

HERMAN OELKE

luuiwsui, aa». npaiauaa. aa.ooo.

JJjA^LM, City Bill Foster, ™nlrols all tht Mil-
Blicilrd. Office, im Opera Holme Blotk.

WE WHNT YOU . . .

To beesmea bu Wriber tD UF-TO-DATS
octal to ^roo, and. again, became we waol

IT WILL PAY YOU

To anbarrlbe for DF-TO-nATK IDEAS. It
haa many rood nm*)oni every month,
wMch will be wsnE much more thin Ibrll

SAMPLE COPY SENT FREE.

UP-TO-DATE IDEAS PUBLISHING CO.

NORTHWEST "aovertiswg^o!

0. T. WILLIAMS, Sec. !

MORRISON. Portland, On.

THE BILLBOARD

QA\/A MMAU sasr Ssa^i^dit^h^iaS^^a^i?^'

VI #■% \W #*% I | ^| #■% I ■ i°it- high. 40 to ioo fL long, located on car lines and paved streets exclusively— all parts of the city,

^■a^ a? m W m » ■ ~ ■ ^ JT « ■ ■ Commercial posting a specialty. Ijst of described locations furnished on .application. " ■_; ,."

BEBNBRO St ANDERSON, Licensed City and Suburban Bill Posters, General Out-Door Adversers, S ft V A NNH H , G U. Box 92.

FHE WIDE-AWAKE ADVERTISING GO.

KrUabjs disUiliutots (or SL -- —

Tin And Board 9%h sjalledi
Co, and (he Dniltd Mfre. m

id Pub. Co. Pop. Co. S3.0DO. Wrtle for eMinnlq

WALKERTON, IND.

We Want Distributors.

Send for our proposition to furnish you
a Specially designed letter head,, half
tone; cuts or any kind oE engraved work.
No expenditure of - easb. Any distrib-
utor can earn good pay in this way.
Send for the proposition and judge for
yourself. Portraits a specialty.

The Advertising World, Columbus, 0,

c c

I I .

STEINBRENNER'S

C C

I ■ I
CINCINNATI
STEINBRENNER'S

A A

T T

519
MAIN ST.

lati better than anyone

I cart. I carefully watch all distributing that is

done in Cincinnati. I also watch my. own men carefully, and I
know that my men do their work better in every way than the
Other men. I am always ready to prove my assertions.

W. H. STEINBRENNER.

ADVERTISING

*- ^AGENTS!

You can mate big money handling' our line of advertis-

iug novelties. Lowest Prices, Largest Commissions.

We are Largest Manufacturers of Rulers, Yard Sticks.
Thermometers and Wood Novelties in the world. ' ' '■ *

Catalogue and .particulars free. Address, ....-.***■«

THE AMERICAN MFG. CO.,

...... JAMESTOWN, N. Y.

WANTED. "''sTgnT^tsrs.

» and addresses of Sign Painters ir
.ear's subscription to The Bilumkd.
Address The Billboahd Pub- Co., Cincinnati.

isville, Ky.v

S. W. COR. THIRD AND JEFFERSON STS.

E.T.ileverin&Bro. City Bill Posting Co.

- INCORPORATED-' 2.1 -

BILL POSTERS. DISTRIBUTORS

GENERAL ADVERTISERS.

-We have at so

for the Slate of Kentucky and the South.

-S"" Members of the Associate* Bill Posters'

PAINTERS' BRUSH CABINET!

BRUSHES KEPT MOIST BY EVAPORATION OF WATER.

By its Use, Brushes earn not Carl, Twist, Shed or
Rot ihe Bristles.

Vet become frozen in ice. They are cleaned by
wiping out over a comb in a metal bos; also large
enough to wash paint vessels in. The comb , is
covered with benzine, or turpentine for washing
off the paint or varnish. The washings settle to
the bottom of the box under the metal comb and
saved for use. The cleaned brush ia laid flat on its
.side or hung in eyelets in a damp air chamber,
where it remains moist and clean until wanted. It
is kept moist, or soft by damp air. produced by
evaporation of water under it. The brush ia clean,
therefore can not get liard or roL This Cabinet
holds' twenty-four average siied paint and varnish
brushes. Made larger by special otder. It will
when used MwUmt capacity, save over*. "eveiy

week in paints, and keen H

•Kom nut by wear. It will be delivered to any rail-
road depot east of Omaha, Neb., and Jest of Augusts^ Me., in the U. S.; on receipt of
the price, five dollars ((5). Send money by express or P. O. money order. . Address
•-" to th.e,Jnventor and Manufacturer.

JSSir J. H. FRANCIS.

I Prepjj Frelpt. . :. . ; NETTLETON. MISS.

THE BILLBOARD

I Known as "Prompt Pay" f

From the Atlantic to the Pacific.

I

/|\ I could fill a large sized book with letters like the following that I have received from the other towns,

/j\ cities and villages, during the past few months and years:

Mm Francitro. Oct. t> 1S97.
(am W. Hoke. New York ;
Dor Sir— Yours ol the 7th is received.

/|\ -»* check <>«,.;

^ =

*>| J Sum W. Hok
/(\ I»rl„.,,.l»

C Harry Unlum. *tjrt.

»aW.H.kt,NwVo*:

Desr Sr- Yours of ihe .jib receded,
with eheck t= TulUothe cth iorf.

SL Louis. Jan.,, ,9* SlU'
Hoke, New York City:

Please accept . my" |

^^j»\ ^^^^^ a r^,r a *.« w l.«*'.

Th,ls to a matter that Interests you.. : Tha agon* wnc- ia
universally Known as Prompt Pay. is. universally certajn of ttja
best treatment at the hands of the. bill posters.

All of t n em know, when they get on order from m=. that
their- nvsnav Is ear*; "there Is r,o question .-abou>4t, providing , J^xZ^Zd
t^elr work, is correct. Arid th.ey Know equally/woll t^ot If their v \ M " n7lhfln * ,f ° [ r ^f; B
worl< >s not correct they get nothing.

I am in constant communication nearly alt the bill

posters of th,e United States: I am sending them worK fre-
■'quently: I em. to a certain extent. a;'wholesale buyfer; with
many of thern I have paper on their bcardo all the time.

1 am placing bin posting n™ for a n""1ber of large con-
cerns, most of them the largest In their line. Some of these
people have placed their worK with me for years.

One of these, whjose posting J attend. -to exclusively, Is m»K"
ing to-day net annual profits of twenty times their gross cap.
Ital Invested et the time I began placing their advertising.
-.. My arrangem«=r]ts for checking -an d lns P* c,l n9 liat * ara as :
. perfect as mortal can devise. Checking con be done once a'
month or once'a week as the occasion demands. »nd cai b<>
attended to as well in . Minneapolis as In New York City. In
San Francisco as in Boston- (

M y Inspectors' reports are guaranteed by a corporation
worth Pi"e Million Dollars. |

jcvnv fv. QJWK&

LONG DISTANCt
BIU P0S1ING,

107 West 28th Street,
„..«.. NEW YORK CITY.

:c 8.1857.

w

'.SE^rS^S ™ Sir

I'sfarsetsss X

none or your paper during the but

B cheek i a. pay me ol (if our bill

THE BILLBOARD

THIRD ANNUAL CONVENTION

... OF THE . . .

INTERNATIONAL

ASSOCIATION

OF DISTRIBUTORS

WILL BE HELD

JULY 19 TO 22

A Cordial Invitation to be Present is Extended to all Advertisers
and Advertising Agents.

JOS. REID, W. H. STEINBRENNER,

PRESIDENT. SECRETARY.
KANSAS CITY. MO. CINCINNATI. OHIO.

THE BILLBOARD

23

MEMBERS INTERNATIONAL ASSOCIATION OF DISTRIBUTORS.

Siebe, Green & Dunphy eo ™ii and wm^ county.

members of the Inlerndlittnal Association of Olsirtbntor*.

Just the thing for Card Tatkits

Bill Posters' Paste Brushes.

lured especially for us.
and is fully warranted.
It is the cheapest GOOD
Brush you can find any-

ijjiM Paste Brush Handles

Traveling

Advertising

Agents.

Will ill inside, if a bill
trunk. Great convenience.
HANDY, DURABLE,

DONALDSON LITHD CO. Sole Agents.

CINCINNATI,

7 feel. 2 Slctinns, - -11.15
10;; feel, 3 teiiloei, - 51.75

Donaldson Litho. Co.

CINCINNATI. *

Remit with order. None -em y.n.l).

OUR SPECIAL DESIGN LETTERS MAKE THE"

4

BEST STANDS
...IN AMERICA

Bill Posters who qave n°t tried one of our Special Letter Stands, are matins a big
TrjIstaKe. Thj-y are losing business every day. If you Hjave n ot seen one of 1t\em, you
can not realize how strong. h°w graceful and h, ow much lik.e a specially eng raved stand
they are. Bill Posters, Theatrical Agents, Circus Managers, who have used them, are
enthusiastic in their praise. Mr, George H. Hartford, th,e Rustling advertising agent of
the Fountain Square and Walnut Street Theatres, and lately with, PJng |lr ig Brothers' Circus
recently said; -I would sooner have a stand rqade up from your special letters th,an any
lithograph, stand on th,e road. It looms'up big — it's massive, and that's wh,at you want
for a stand. Every manager th,at sees a stand likes it."

We have had a series of new up-to-date letters designed, and can make a stand of
one line (two sheet upright), two lines (oqe sheet upright), or three lines (half sheet), or
any combination thereof, rqaKing a stand any size from 12-sheet up to 500-sh,eets. The
less words, the better the stand. Send SI. 00 and copy for sample stand, or we will send
you a half-tone illustration of several.

Prices: In lots of ten. 3 cents per sheet; twenty-five. 2 1-2 cents per sheet; fifty,
2 cents per sheet.

HENNEGAN & Q®.

. . . Poster Printers . . .

719-721 S y camore St. eiNeiNNATI, O.